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A travel content SEO case study: how a competitor heading audit, hub-and-spoke architecture, and crawl budget cleanup delivered +276% organic traffic to a Costa Brava beaches cluster — zero new backlinks.
Google Helpful Content Update case study: a beauty affiliate site lost 72% traffic, survived an E-E-A-T audit, and recovered to +184%. Full 90-day process documented.
A 16-week GEO case study: how an HVAC contractor went from zero AI visibility to 23 citations across ChatGPT and Perplexity — with a 4.1× higher conversion rate on AI-referred traffic.
Semantic SEO vs Keyword-first SEO: A 12-month controlled experiment on a niche site: semantic SEO delivered 3.2× more traffic, 471% more keyword rankings, and 7 AI Overview citations. Keyword-first delivered +41%.
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